Status Pro Sport Indonesia is proud to announce its role as the end-to-end executing partner for Coca-Cola Indonesia’s 'Nobar Greget' campaign. Running from June 12 to July 20, this national-scale watch party program brings the FIFA World Cup 2026™ directly into the heart of Indonesian football fandom.

Instead of recreating a stadium experience in premium venues, Status Pro Sport helped Coca-Cola build a campaign around nobar (nonton bareng, or watching together), a deeply embedded practice in Indonesian football culture. We focused our execution on the spaces where fans naturally gather during late-night matches—local warung kopi, community halls, and supporter clubhouses.

“Indonesian football fans are some of the most passionate in the world, and they’ve made very clear how they want to experience the game, together, in their community, not alone in front of a screen," said Estafano van Aanholt, Managing Director of Status Pro Sport, while accompanying Marc Klok, lead athlete and co-owner of Status Pro Sport, at the office of Coca-Cola Europacific Partners (CCEP) Indonesia couple time ago.

Executing 'Nobar Greget' represents a logistics challenge of considerable complexity. Over the course of 40 days, Status Pro Sport is managing the simultaneous coordination of 105 venues across 15 cities. As the end-to-end executing agency, our comprehensive scope of work includes concept development and venue sourcing, production and equipment logistics, and talent management and on-ground city coordination.

Our team ensured that no significant football market was left behind, activating venues across Greater Jakarta, Bandung, Surabaya, Semarang, Yogyakarta, Malang, Bali, Manado, Makassar, Samarinda, Palembang, and Medan. We also successfully integrated the campaign into existing fan social structures by partnering with organized supporter communities like Indo Barca, United Indonesia, and Inter Club Indonesia.

Beyond physical setups, Status Pro Sport implemented Coca-Cola's "Complete The Moment" digital engagement program across all participating locations. By scanning QR codes prominently displayed at each venue, fans unlock access to prize draws and exclusive merchandise giveaways, adding an exciting incentive for match-night attendance.

The campaign is structurally designed to mirror the tournament's momentum. While 100 grassroots venues host fans from the opening match through the knockout rounds, Status Pro Sport will scale operations significantly for the Final on July 20. The campaign will culminate in five massive, stadium-scale watch parties nationwide, translating the localized community energy into a unified celebration of thousands of fans under the Coca-Cola banner.