Brand Activation
12.6.2024
Luc van Dijk: Kicking Off Towards the Euros

Riding a Fatbike from Amsterdam to Hamburg

Luc van Dijk, one of the most popular Dutch-speaking football content creators of the moment, is facing an ultimate challenge. In collaboration with PHATFOUR, Luc will ride a fatbike from the company's headquarters in Hoofddorp to the opening match of the Dutch national team at the European Football Championship in Hamburg.

Over the past few years, Luc van Dijk has managed to step into the spotlight with his creative and passionate football content on platforms like TikTok and YouTube. His collaboration with Phatfour, a Dutch manufacturer of robust and luxurious fatbikes, perfectly aligns with his adventurous and sporty image. Phatfour is known for their handmade electric fatbikes that meet all EU standards and offer a comfortable and powerful riding experience.

The journey from Amsterdam to Hamburg is not only a sporting challenge but also a way to promote Phatfour's innovative and sustainable mobility solutions. Status Pro Sport, a full-service partner for professional footballers and esports athletes, is supporting Luc in this endeavor. The company, which focuses on connecting clients in the areas of transfers, sponsorship, and brand activation, sees Luc as an ideal ambassador for their mission and vision.

This bike ride promises to be an exciting and inspiring journey, where Luc will take his followers on an adventure filled with sports, technology, and sustainability. Follow Luc van Dijk on his social media channels to not miss a thing from this special journey leading up to the Euros.

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