For a professional athlete, the off-season is typically a time to unwind. However, for Fulham FC defender Kenny Tete, his recent trip to Indonesia was much more than a holiday, it was a journey back to his roots. Through the mini-documentary project "PULANG," Status Pro Sport captured this rare moment, transforming a personal trip into a compelling visual narrative about family, football, and the heritage that has always been part of his story.

More Than a Journey

From the initial ideation phase, our vision was clear: this would not be a standard promotional tour. "PULANG" was conceptualized to reconnect Kenny with the stories and culture that shaped him long before he stepped onto a Premier League pitch.

The emotional core of the project was realized away from the spotlight. Returning to Gambir, we guided Kenny on a journey to trace his great-grandparents' home. Meeting relatives and reuniting with faces known only through generational memories, the documentary captures a powerful truth: sometimes, home isn’t where you were born; it’s the place where your story begins.

Curating Meaningful Impact

As an agency dedicated to story-driven experiences, Status Pro Sport meticulously curated Kenny’s itinerary to bridge elite football with local communities. The execution was dynamic and multifaceted. We managed his media presence by arranging a guest commentator appearance on JMTV (Jebreeettt Media TV), before shifting focus to grassroots engagement.

At the adidas Indonesia Home of Football, Kenny connected with local players, experiencing the nation's passion for the game firsthand. Understanding that football creates opportunities beyond the pitch, we also facilitated a collaboration with the Marc Klok Foundation. This led to a deeply moving social initiative in Bantargebang, where Kenny supported a local school’s renovation through donations and shared unforgettable moments with the students. The journey continued with a coaching clinic alongside Brazilian Soccer Schools, allowing Kenny to impart his European football experience and encourage Indonesia's next generation to keep dreaming.

Behind the Lens: End-to-End Execution

"PULANG" stands as a definitive case study of Status Pro Sport’s capabilities. From conceptualizing the core narrative and managing a highly complex itinerary, to directing the cinematography and facilitating brand and community activations, our team handled the entire production end-to-end.

We do not just organize events; we engineer moments that resonate. By seamlessly blending culture, family, social responsibility, and football into one unforgettable experience, Status Pro Sport delivered a project that honors a player's legacy while inspiring a community. Because for us, it is always about being More Than A Game.